This is the third and final part of our blog about Education Marketing.
Your Brand
‘A Brand is the personality that identifies a product, service, company or institution (name, sign, symbol or design, or combination of these), and how it relates to key constituencies: customers, staff, partners, investors, etc. A brand is the essence or promise of what will be delivered or experienced.’
Having the right brand that gives the right message is as important in the field of education as it is in any other. Your brand defines you.
Are you presenting a clear and coherent message?
You need to know what feelings your brand is eliciting, what emotional responses you’re getting and what experience your marketing material is giving.
If you’re not getting 5 stars across the board then it’s time for a rethink.
Feelings translate to customers (students) and their feedback, which impacts on everything.
When it comes to building and maintaining a brand that works for you, experience really does count, and we have it. Lots of it.
Carrying your brand through everything you do creates consistency. You can use it to set expectations and build familiarity across many different platforms.
It makes it easy for people to identify you, and what your school, college or university stands for.
Internal Branding
- Internal document templates
- Stationery
- Mugs/coasters/pens/pads
- Business cards
- Internal wall spaces
- Posters
- Lift spaces
- Windows & doors
- Furniture
Carrying your branding on your internal documents maintains a consistent look and feel with every interaction. Staff, pupils, suppliers, visitors, investors…however you communicate, whatever you’re communicating about you communicate your brand, your message, first.
Associated Branding
There is a myriad of ways you can use to promote your establishment and all the wonderful things you provide for your students.
Here are a few of the most popular.
- Prospectus
- Flyers & postcards
- Invites & Mailers
- Posters
- Newsletters
- Newspaper wraps & adverts
- Banners
- Bus wraps
Because after all, that’s why we’re here. To help you promote your business, which happens to be in education.
By marketing your educational establishment in a creative, refreshing and effective way we’re able to help you give the best education to as many students as you can in the best way possible. And that’s a worthwhile thing for all of us.
Read more of our education marketing blog here:
In part one we covered:
- The difference in marketing your educational establishment today compared to just a few years ago.
- Why easily navigating around your website is so important
- Why a responsive website is a ‘must have’?
In part two we covered:
- Website design
- Content