Digital marketing when done correctly can generate a significant return on investment, providing that the digital marketing strategy is crafted with the business goal in mind.
Apart from the obvious financial return, digital marketing promotes the brand, engages with audiences, and improves customer service as well as creating and maintaining relationships with key influencers.
It creates a dialogue between the brand and its audience. It influences perceptions. It increases customer lifetime value. And all for a fraction of the cost of traditional marketing media channels.
Apart from delivering awesome graphic designs, websites and brand developments, we also specialise in a variety of digital marketing services. We offer anything from email mailers to digital campaigns, from blog writing to social media channel consultation and maintenance.
Here is a quick introduction to just some of the things we do already for customers and what the benefits are.
Twitter
There are a huge amount of benefits of using Twitter for business – most of which deal with the ability to gather real time information. Here are some ways that businesses should be leveraging Twitter : participating in industry conversation, raising brand awareness, gain competitive intelligence, engage with target audience, manage online reputation, promote other company content to name a few!
Facebook
Contrary to rumours – Facebook is not dead. In fact it’s far from it – Facebooks relationship with business and marketing is stronger and more powerful than before. With an approximate 1.9billion users; a company page increases brand exposure, increases awareness and builds positive relationships with current and potential customers.
LinkedIn
As the world’s largest social media network for professionals and business people, LinkedIn is THE true business focused social media site. There are a HUGE number of reasons to have a LinkedIn profile as an individual professional and as a company page, that it could fill another one or two blogs alone! Benefits include: attract new customers, heightens your SEO results, showcase specific pages/content, access to more contacts and prospects, low maintenance, competitor insight to name a few.
Blog
Business blogs are a fantastic opportunity to establish a company or individual as an authority in a field or industry. The best business blogs answer questions their leads and customers have. By creating regular content that’s helpful for the target audience, it helps establish you or your company as an authority and expert in their opinion.
Email Marketing
Targeted email campaigns have the benefit of being entirely flexible with targeting and segmenting the receiving audience with specific content. With the ability to be personalised and completely tailored, email campaigns are sent directly to the target recipients; minimising the chance of the message being lost in the digital hustle and bustle.
Digital and social media marketing channels are excellent platforms to communicate to the masses, or to the niche, at the touch of a button in an extremely cost effective way.
Whether you’re not yet on the digital marketing map or you’re not sure how to get the most from your current activities or you’d just like to know more about how we can work with you – get in touch!