In the education sector, you know more than anyone that first impressions count.
In an increasingly competitive market, it’s essential to market a school strategically. Traditionally it was enough to trust a school or college’s reputation and word of mouth to bring in parents and pupils. Although it still does count these days, as will excellent teaching, student care and outstanding grades, schools and colleges still need to actively work in other ways to help build their brand and get those feet through the door at open events.
We’ve worked with many colleges and schools so here’s our top tips for getting ahead of the competition.
Striking and vibrant website
A website is our number one essential tip. With the world taking to the digital and social media world, a website which appeals to both students and their parents is an absolute essential. Not only does it need to be visually appealing, it needs to be functional and useful for both current visitors and also prospects.
Having a site which is responsive and easily editable by you will keep your site updated, relevant and accessible.
The key to a great prospectus is making sure that it balances up – visually it’s appealing to prospective pupils to pick up but it also contains the right amount of key information. An experienced design agency will be able to guide you through your individual needs.
Great photography helps make a prospectus
Images and visual impact play an important role in a prospectus’s appeal. One of the best things you can do to give your prospectus the best chance is to use a professional photographer.
Think outside the box
From flyers, brochures and open day invitations to newspaper wraps, newsletters, exhibition and event materials, there are many ways to tap into your potential students as well as motive your existing ones.
Think inside the building
Your branding and image doesn’t have to stop with outward facing marketing. Utilise internal space to inspire staff and students in a more fun and interactive way too.
B is for branding
And last but by no means least there’s your stationery, uniforms and internal marketing to consider. Carrying your brand throughout not only maintains a coherent message, it can also make your everyday administration life easier.