Yes! Your logo really is THAT important!



Paul Rand (who designed the IBM logo) once said, “A logo does not sell, it identifies.”

What your logo is for

 Your logo exists to do one thing – create loyal customers that identify with you.

It’s the first point of identification  – the symbol that everyone will use to recognize your brand.

The sight of your logo should make people immediately identify with the memory of what your company does – and how it makes them feel – so it’s crucial that your logo delivers the correct message about your company!

Why your logo is important

Your logo is the first thing a potential customer will notice about your business. It’s much more than just an image, it’s the first point of recognition for your company and an important foundation for your branding.  (It should take pride of place on all your marketing materials.)

Remember, customers can form an opinion about your company within seconds, and a well-designed logo should immediately convey to potential customers that your business is professional, trustworthy, and excellent at what it does.

This being the case, every element of your logo – colours, shapes, fonts – is equally important. It’s the combination of these elements that conveys your message.

Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first.

What your logo does for your business (if it’s done right)  

  • Grabs attention
  • Makes a strong first impression
  • Is the foundation of your brand Identity
  • Separates you from the competition
  • Fosters brand loyalty
  • Gets you recognised
  • Builds trust in your business
  • Is proof of your professionalism
  • Creates an emotional connection
  • Raises expectations
  • Is legally protectable

What makes a great logo?

In our experience a great logo is:

Simple logos are easily recognizable. Apple’s apple could never be anyone else’s fruit.

A memorable logo springs to mind at the mere mention of the company name. McDonald’s without the arches? Unthinkable.

Timeless logos last for decades. Coca-Cola? Their logo has hardly changed since 1885.

The best logos work well, any size (large or small), any place (digitally, on postcards, brochures, flyers) any shade (colour, grayscale, black and white, or reverse print)

Let your logo “speak” to your audience, with its colour, font, and graphics to convey the essence of your brand. Haribo anyone?

What happens if your logo isn’t done right?

Most people, whether designers or not, can tell the difference between a professionally designed logo and one your mate (he’s got a marketing degree though) did.

If your logo looks amateurish, customers will think your company the same – how do you expect people to believe you can deliver exceptional products or services if your logo looks like you got it from a 9 year old?

If your logo is weak, you’re in trouble.

Design Image can give you the right logo for your business

A well-designed logo (and website) can be the thing that wins you that new customer over your competitor who has no logo, or a logo designed by, you guessed it, a 9 year old!

We know what we’re talking about, logo design is one of our core areas of expertise. You can be confident that our designers will create a logo that ticks all the right boxes, generates interest and compels potential customers to check you out and hopefully – buy in – to your business.

Because what will make your logo great is that it’s all about you!

Speak to the Team here at Design Image to see how we can help create your logo.