Bracknell and Wokingham College invited agencies to tender for the design of their 2015-16 Full-time prospectus. The brief was to create a design that was coherent, clean, vibrant and would appeal to potential students and their parents and carers.
The design needed to encourage young people to consider college as a real alternative to school sixth form. Employability was also a key theme that needed to come through the design and content.
Bracknell and Wokingham wanted to reinforce their ‘Good’ Ofsted rating .
After successfully winning the contract we have produced a wide range of their marketing and promotional materials.
Full-Time Prospectus Design
We designed the prospectus with a focus on fresh, inspirational and vibrant concept.
We were careful to make the design appeal to both students and their parents/carers and throughout the prospectus we’ve focused on employability by highlighting the possible career paths.
We created a series of four different covers and all the photographs are of their own students. This really helps the College’s personality shine through too.
Key design requirements:
OPen Day Marketing
We’ve designed a range of leaflets and posters to promote the Colleges Open Day events as well as full tabloid newspaper wraps. We then designed a series of course specific pull-up banners for the events.
We recently worked with Design Image for the first time to produce one of our annual college prospectuses.
From the outset their commitment, professionalism and enthusiasm for the project was refreshing. Their ability to understand and interpret our brief was outstanding and subsequently their designs showed great creativity and flexibility for our needs.
Throughout the project the whole team at Design Image showed great patience and ability to work to tight deadlines which enabled us to produce our finished prospectus earlier than ever before without any compromise on quality.
We would certainly recommend Design Image to anyone looking for designers and we have already begun working with them on other projects.
Carl Blunden, Bracknell & Wokingham College
Pull up Banners