Logo Branding Dorset | #MagnaDay 2019

Logo Branding Dorset
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#MagnaDay2019

Logo Branding Dorset – Magna Housing came to us, as each year they hold their annual #MagnaDay which is a conference/team building event for every staff member.  The purpose of the day is to bring everyone together at the same time, with information looking to the future, meeting the board members and for staff to feel engaged.

Logo Branding Dorset

Magna Housing wanted something different to previous years, so we decided to go completely off brand and created the logo branding that was impactful, fun and interesting.

The logo branding has been designed giving a feeling of movement, with the icons representing the different services and values of their business.  From the logo we created pull-up banners giving the messages of what Magna is about – ‘Creating Great Homes Together – with Partners, People, Local Community and Customers.

Logo Branding Dorset

As #MagnaDay is for staff, we wanted to help create a positive day with some fun elements, so created a set of Instaframes where staff were able to have their photos taken using the props.

We also created a timeline bringing in the logo branding which shows the journey and development from West Dorset Housing to Magna Housing.  These were printed on to large panels, where we had areas kept blank with the information for these printed on to static cling sheets so that staff could try and guess which date these related to – again to engage staff.

Logo Branding Dorset

Logo Branding Dorset

Logo Branding Dorset

Logo Branding Dorset

To keep the new logo branding going throughout the day, we designed photo booth stickers, vision and strategy cards, video backgrounds, PowerPoint templates, welcome and directional signage.  The logo was used throughout for invitations and also broken up into elements for a teaser campaign.

We have thoroughly enjoyed working with the team at Magna, and hearing the positive feedback received from this years #MagnaDay2019 – we are very proud of the work we have created for them.