Waterside Labs
Waterside Labs is a Southampton-based optical technology company behind the VFX Lens range, incorporating their unique Honeycomb Filter Technology to deliver enhanced vision and visual comfort.
Waterside Labs were launching the VFX Lens range at the Optrafair Exhibition and needed a new logo and highly polished product visuals that communicated the technical sophistication of the product clearly and compellingly.
We designed the new VFX logo to reflect the precision and innovation behind the technology, giving the product a strong and distinctive identity from day one. Alongside the logo, we created detailed 3D technical visuals showing how the Honeycomb Filter Technology works and the vision benefits it delivers. The visuals were produced to a high standard, bringing a product that is difficult to photograph at component level to life in a way that was immediately clear and visually impressive.
Promotional brochure and price list
With the logo and visuals in place, Waterside Labs needed a promotional brochure that could represent the VFX range at the exhibition and beyond.
We produced an A4 landscape format brochure that brought together the 3D visuals, product information and the story behind the Honeycomb Filter Technology in a clean and well-structured layout. A double-sided price list insert completed the package, giving the sales team a comprehensive and professional set of materials to use at Optrafair and with prospective stockists and customers.
