Bracknell and Wokingham College

Bracknell and Wokingham College is a further education provider for whom we delivered a full summer student recruitment campaign, designed to run across multiple platforms and speak to prospective students at every stage of their decision.

Bracknell and Wokingham College needed a summer campaign that would cut through in a competitive recruitment period and speak honestly to a wide range of prospective students, each with their own aspirations and reasons for considering college.

The campaign concept was built around the idea of evolution, reflecting the journey a student takes from where they are now to where they want to be, and acknowledging that everyone arrives at college differently and wants something different from it. The creative ran across outdoor advertising, a newspaper wraparound, A5 mailers and an outdoor banner, giving the campaign a broad and consistent presence across the formats most likely to reach the right audience over the summer period.