Coffee Soul

Coffee Soul is a Southampton-based coffee supplier delivering commercial machines, quality coffee and premium ingredients to bistros, delis, cafes, coffee shops and like-minded businesses who take their coffee seriously.

Coffee Soul came to us with a clear brief. They wanted branding that was quirky, professional, fresh and full of personality, something that would genuinely put them on the map and reflect the passion behind the business.

We took on the complete rebrand, starting with a new logo built around the now instantly recognisable Mr Cup character, an illustrated coffee cup with real personality that became the heart of the brand. The identity was distinctive, bold and immediately communicable, striking exactly the right balance between fun and professional for a business selling to commercial clients who take their coffee seriously.

Website, packaging and brand materials

With the identity in place, we carried it through across every touchpoint the brand needed, from the website and stationery through to coffee bag packaging, wholesale packaging, business cards, clothing and those groovy captions.

The website was built as a fully bespoke, fully responsive site, giving Coffee Soul a digital presence that matched the energy of the brand and worked seamlessly across every device. The packaging carried Mr Cup and the wider identity onto shelves and into the hands of customers, making the Coffee Soul brand instantly recognisable wherever it appeared.