Horizon World of Play
Horizon World of Play is an immersive indoor play centre at Horizon Leisure Centre in Hampshire, where children can travel around the world visiting themed countries including the UK, USA, Italy, Australia and Antarctica.
Horizon Leisure Centre needed a complete brand identity for their new World of Play expansion, covering everything from the logo and stationery through to marketing materials, posters and signage, all built around a world travel theme that would appeal to both children and their parents.
We designed a logo that captured the energy and adventure of the concept, then carried the travel theme consistently through every piece of marketing material produced. Stationery, promotional balloons, a passport loyalty card and all supporting print were designed to feel like part of the same world, so every touchpoint reinforced the experience before a child even walked through the door.
Large graphics and themed signage
With three themed party rooms covering the UK, USA and Australia, and an entire centre designed around world travel, the graphics and signage needed to bring that concept to life at every point a visitor encountered it.
Using original hand sketches as the starting point, we created individual engaging graphics for each themed party room, capturing iconic landmarks and buildings in a fun, colourful and educational style. The travel theme carried through to all signage throughout the centre, from the pricing board to the airport check-in sign above reception, all designed in keeping with the Horizon brand while immersing visitors in the World of Play experience from the moment they arrived.
