We Are Towards

We Are Towards is a modern therapy provider offering reliable, affordable and accessible mental health support for adults, children and young people, in-person or online in Leeds.

We Are Towards needed paid social creative that could reach parents and individuals at the moment they were ready to consider therapy, without feeling clinical or intimidating.

Mental health advertising requires a careful balance in both message and design. The creative needs to feel honest and human, not polished or corporate. We produced a series of Facebook ad creatives built around real, recognisable moments that spoke directly to the people Towards most needed to reach. Parents worried about their children, individuals feeling overwhelmed, young people who were struggling but not saying so. The design and imagery were warm, grounded and true to the Towards brand, with clear and low-friction calls to action that made the next step feel approachable rather than daunting.

The campaign generated 994 total leads, reaching over 160,000 people, with the lowest cost per lead achieved at just £1.02.

Google Ads creative and SEO support

Alongside the social campaign, we supported the Google Ads creative and wider SEO work, contributing to a programme that grew Towards from a near-standing start to over 170 organic sessions per month and 71,700 total impressions in search.