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A great school prospectus does more than give out facts. It shows what makes your school different. It gives a real sense of life in your classrooms and halls. It helps parents feel confident. It allows students to feel welcome. It gives staff a reason to be proud.
Every school has a story. Your prospectus should help tell it clearly and honestly. A well-designed prospectus shows your values, strengths, and what families can expect. It’s one of the most important tools in your school’s admissions process.
At Design Image, we’ve been working with schools since 2005. We’ve designed prospectuses for nurseries, primaries, secondaries, sixth forms, and colleges. We know what families want to see. We know how to show the real feel of your school in a clean, simple format. We use real photography, smart layouts, and strong design to help your school stand out.
We’re based in Hampshire but work with schools all over the UK. Our team has years of experience in school brochure design and knows how to keep things on time and budget. We listen to what makes your school unique and turn it into a prospectus reflecting your values and people.
If your school prospectus is due for a refresh or if you're starting from scratch, we’re ready to help. Call us on 0800 999 1339 or get in touch here. Let’s show families why your school is the right choice.
Why school prospectus design for schools matters
A strong school prospectus design helps people see what your school is about. It gives a clear picture of daily life, values, and achievements. For many parents, it’s the first thing they see. It helps them decide whether your school feels right for their child.
A good prospectus speaks to more than just families. It can also help you attract staff who want to work in a school that shares their values. It shows governors and your wider community that your school takes pride in how it presents itself.
A well-made prospectus can:
- Support your admissions process by answering common questions
- Highlight your school’s strengths and achievements
- Show the personality of your school, not just the facts
- Build confidence in your teaching, care, and leadership
Design plays a big part in how people feel about your school. A clear, honest, and professional design builds trust. Whether printed or digital, your school brochure should feel easy to read and nice to hold or view.
Key elements of good prospectus design for schools
We’ve seen what works. Here’s what we focus on when designing prospectus materials for schools.
1. A strong first impression
Your cover should be eye-catching but simple. The best school prospectus cover designs use strong images, bold colour, and clear branding. You want people to pick it up and want to read more.
2. Clear layout
Good layout matters. It helps readers find what they’re looking for quickly. Use headings, short sections, and clear spacing. Don’t overload the page. Less is often more.
3. Quality photography
Photography is key in education prospectus design. Use real images of your students and staff. Show learning in action. Avoid stock photos. A prospectus that shows the real heart of your school will always feel more honest and relatable.
4. Strong school branding
Your school branding and prospectus should go hand in hand. The design must match your logo, colours, and fonts. It should feel like part of the same family as your website and signage.
If you don’t have clear branding, we can help you shape it.
5. Personal touches
Your school is unique. We help you show that. Include real quotes from pupils and parents. Add case studies. Highlight clubs, trips, and special projects. These details make your school stand out from others.
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What to include in your school prospectus design
A great school prospectus design needs more than nice pictures and layouts. It requires clear, honest content that helps families understand your school. The words and images should work together to build trust and interest. Parents want to see more than facts. They want to feel confident about their choice.
We’ve worked with many schools over the years. We’ve seen what works and what doesn’t. These are the key things we recommend including in your prospectus:
- A warm welcome from the Headteacher
- Your school’s values and what they mean in daily life
- A short overview of the curriculum and subject range
- Key points from your latest Ofsted report
- Extra-curricular activities and enrichment opportunities
- How do you support student wellbeing and behaviour
- Step-by-step details on how to apply
- Clear contact information with phone, email, and website
You can also include uniform details, transport options, and the school day structure. These may be more useful for primary and secondary schools than sixth forms, but they still help families plan.
Real quotes from pupils, parents, or staff also help. They add a human touch and show your school from different points of view. Photos of daily life and special moments make the information feel more real.
It’s important to keep your message simple. Say what you do, how, and why it matters. Use clear and kind language.
Prospectus designs for schools made easy, in print, digital or both
Many schools still rely on printed prospectus designs for events like open evenings and school tours. A printed version is something people can hold, read, and take home. It creates a lasting impression. It’s also helpful for families who may not be confident with digital content or online systems.
At the same time, digital prospectuses are becoming more common. They are easy to update and quick to share. You can upload a PDF to your website or send it out by email. Some schools even use interactive flipbooks to make reading more enjoyable.
We design both printed and digital prospectus materials. If you need something quickly for a school event, we can do it. If you want a digital version that looks good on phones, tablets, and laptops, we can help with that, too.
School prospectus printing for every budget
We know every school has different needs. Some need hundreds of printed copies, while others want just a small run for new starters. We offer short-run printing options starting from 100 copies. We also provide clear, fixed prices, which means you always know what to expect and can plan ahead.
Whether you're a small rural primary school or a large secondary school, we’ll work with your budget to ensure that your school brochure looks smart and professional.
A team you can count on
Schools are busy places. We understand that. That’s why we keep things simple and clear from start to finish. We’re reliable, friendly, and easy to talk to. We’ll guide you through the whole process and take care of the details, so you don’t have to.
Our team has worked with schools across Hampshire and beyond since 2005. We bring real experience and honest advice to every project, and we care about getting it right.
If you’re ready to update your school prospectus or want to discuss your options, contact us today. We’d love to help.
Local to Hampshire, trusted by schools
We know what works, and we’re happy to discuss your ideas, however early in the process you are.
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Contact Design Image™
We're part of SOS Creativity™ and we're a friendly bunch, looking forward to speaking with you.
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Office address
6A The Gardens, Broadcut, Fareham PO16 8SS