Dr Elizabeth Crosse Associates
Dr Elizabeth Crosse is an ICF Master Certified Coach with over 30 years of expertise in coaching, adult learning and development, who needed a complete brand refresh that reflected the depth of experience and quality behind her practice.
Dr Crosse needed a new visual identity that communicated professionalism, reliability and trust, giving her clients and prospective clients an immediate sense of the quality and experience behind the business.
We approached the brief with a focus on refined simplicity. Every element of the new identity, from the colour palette and typography through to the overall feel of the design, was chosen to convey sophistication and timeless appeal without overcomplicating the visual. The result was a logo that felt considered and authoritative, appropriate for a coach working at the highest level of her profession and carrying ICF Master Certified accreditation.
Stationery, email signatures and PowerPoint templates
With the logo and identity established, we carried the new branding through every touchpoint Dr Crosse used to communicate with clients and prospects.
Business cards and letterhead were produced to a high standard, maintaining the refined aesthetic of the identity throughout. Email signatures were designed for consistent use across all correspondence, and PowerPoint presentation templates were produced to give her client-facing materials a professional and cohesive look that matched the broader brand. Every piece reinforced the same message, quality, experience and trust.
