Gamma

Gamma is one of the UK’s largest business communications network providers, delivering next generation voice, data and mobile managed services to private and public sector organisations through its own UK-wide network.

Gamma needed an exhibition stand for IP EXPO 2013 that would stand out in a busy environment and communicate their full range of managed services in a memorable and engaging way.

The concept we developed was built around the idea of managed services hitting your sweet spot, with a pick and mix sweet shop theme that turned a complex technical offering into something instantly approachable and fun. We designed the exhibition stand graphics, a set of bespoke illustrated sweets representing each service and a disposable branded cardboard sweet cup that visitors could take away. An old-fashioned mobile sweet cart became the centrepiece of the stand, creating a natural conversation starter for the Gamma team. A promotional flyer highlighted the timetable of mini presentations, giving visitors a clear reason to return throughout the day.

Festival-themed stand and 3D CGI visualisation

Gamma returned to us for IPEXPO 2014 with a brief to push further and create something even more distinctive than the year before.

We developed a festival theme built around the idea of comms in the park, structuring the stand around a central tower and two separate demo plinths that gave the team clear focal points for showcasing their services. Before going into production, we created 3D computer generated visualisations so Gamma could see exactly how the finished stand would look and work in the space, giving complete confidence in the design before a single piece was built.