Horndean Technology College

Horndean Technology College is a secondary school in Hampshire for whom we have delivered creative and design work across photography, print, signage, graphics and branding over a number of years, becoming a natural extension of their marketing team.

Horndean Technology College needed creative that spoke to two very different audiences at the same time. Parents making school choices and students choosing where to spend their next several years.

We produced photography and videography on site, capturing the genuine character of the college, its facilities and its people. That creative became the foundation of a wider marketing rollout covering prospectus design, printed materials, digital and social channels, all carrying the same look, feel and message consistently across every format.

Ongoing marketing campaigns and print

Alongside the signage, graphics and website, we have produced a full range of marketing materials for Horndean Technology College over many years, working as a natural extension of their marketing department.

The annual prospectus is a cornerstone of the college’s student recruitment, produced each year to communicate the breadth of courses and the character of the college to prospective students and their parents. Alongside that, we have produced pull-up banners, roundabout banners, postcards, posters, leaflets, newsletters, adverts and stationery, all used across open days, campus displays and wider campaigns. Every piece is designed with the same consistent visual direction, ensuring the college presents a unified and professional image wherever prospective students encounter it.

Internal and external signage

Having established the college’s new visual direction through the prospectus and marketing materials, it was time to bring that identity through to the physical environment with a complete internal and external signage scheme.

The new signage was designed to be striking and impactful while also making it genuinely easy for students, staff and visitors to navigate the site. From the entrance through to internal wayfinding, every sign was produced with the same design language, giving the college a cohesive and professional environment that reflected the standard of its wider brand.

Window and wall graphics

The college needed graphics that transformed the exterior of the building into something that reflected the energy and creativity of the school inside.

We designed and installed large format window graphics spanning the full width of the building, rich in colour and detail and celebrating the subjects and character of the college with bold, vibrant illustrations. Each panel carries its own theme, all working together as one cohesive and striking installation that sets the tone before anyone walks through the door.

Website design and development

With a strong creative direction established, the college needed a website that carried everything through consistently and gave parents, students and staff a clear, well-structured digital home.

We built the Horndean Technology College website, bringing the new visual identity into the digital space and giving every audience group a clear and easy route to the information they needed. Clean, accessible and built to reflect the standard of the college it represents.

House logos

Horndean Technology College introduced five new school houses and invited us to create a logo for each one, covering Holmes, Windsor, McKellen, Goodall and Turing.

The logos needed to appeal to both students and their families, and had to work across a wide range of formats including web, large format print and t-shirt printing. We started with pencil and paper, sketching hand-drawn concepts for each house before taking the strongest ideas into the design system and developing them into the finished logos. The results were well received by students, staff and parents alike, giving each house a distinctive identity that the whole school community could get behind.