Inchcape Fleet

Inchcape Fleet is the UK’s largest independent leasing company, who approached Design Image to help raise awareness and generate leads for their JustDrive salary sacrifice scheme.

Inchcape Fleet needed a campaign that communicated the JustDrive proposition clearly and compellingly to employees, including their extended families, who might not immediately realise they could access a brand new car through their employer.

We designed a series of campaign banners built around the element of surprise, using striking imagery to reflect the reaction of discovering that a new car was well within reach. The visual approach was bold and direct, designed to stop people and make them look twice. For an employee benefits scheme, that moment of attention is everything.

Campaign leaflet

Supporting the banners, a detailed campaign leaflet gave interested employees everything they needed to understand how the JustDrive scheme worked and what it included.

The leaflet carried the same visual language as the banners, keeping the campaign consistent across every piece of material a prospective participant might encounter. Clear, well-structured and informative without overcomplicating the message, it gave Inchcape Fleet a strong supporting piece to sit alongside the broader campaign.