Sechelle Manufacturing

Sechelle Manufacturing is a cleaning products manufacturer for whom we developed the complete product branding for their Maximum Range, creating an identity that stands out on shelf and connects with their audience.

Sechelle Manufacturing needed a strong, distinctive brand identity for their Maximum Range that would differentiate the products clearly from the competition and make an immediate impression.

First impressions matter in product branding, and on a cleaning product the logo, label and overall look need to do a significant amount of work in a short amount of time. We developed the Maximum Range logo with that in mind, building an identity that was bold, purposeful and immediately communicable in the context it would be seen.

The branding was carried through consistently across the full set of product labels, giving the range a cohesive and professional look that worked across every product in the line.

Labels and flyers

With the brand identity in place, the Maximum Range needed print materials that carried it through to the customer clearly and effectively.

We designed the product labels and promotional flyers for the range, ensuring everything produced was consistent with the logo and brand direction. Each piece was designed to work hard for the product it represented, communicating the key information clearly while keeping the overall look clean, striking and on brand.