Wingfield House
Wingfield House is a new luxury student accommodation development in Portsmouth, transforming a landmark building near the M275 into self-contained apartments with a state-of-the-art gym, relaxing communal spaces on every floor and 24-hour security.
Wingfield House needed a brand identity built from the ground up, one that felt contemporary, high-end and right for a premium student accommodation offer in Portsmouth city centre.
Working closely with the client, we developed a range of concept designs before arriving at a clean, contemporary identity that reflected the quality and ambition of the development. The logo was considered and refined, giving Wingfield House a visual identity that could carry confidently across every format from signage through to print.
Large format banner
With the brand in place and the development underway, Wingfield House needed a large format banner that would generate awareness and drive prospective students to register their interest before the building even opened.
We designed a striking 30-metre wide banner installed near the M275 Mile End roundabout, bold and clear enough to be read from the road as people entered Portsmouth. Three additional banners beneath it promoted the other companies involved with the project, giving the full installation a comprehensive and cohesive presence at one of the city’s busiest entry points.
Signage, interior graphics and brochure
As the development progressed through to completion, we moved on to designing and producing all of the internal and external signage throughout the building, carrying the brand identity through every space a resident or visitor would encounter.
Floor and room numbering, window graphics and manifestations were all produced with the same contemporary design language as the logo, maintaining a consistent feel from the entrance to every corridor. Every detail was taken through to production and installation. Once complete, we produced the full marketing brochure presenting all of the accommodation suites, facilities and services in a format that reflected the quality of what Wingfield House had to offer.
