Dr Crosse Brand Identity

Quayside Brand Identity

19 August 2025

ERF Logo and Website

19 August 2025

Brand Identity London

Brand Identity London – Dr Elizabeth Crosse approached us as she was looking for a complete refresh for her business branding. With over 30 years of expertise in coaching, adult learning and development, her desire was for the new brand identity to reflect the quality and experience of her business. Our objective was clear: to craft a visual identity that not only exuded professionalism and reliability but also fostered a profound sense of trust and connection among her clientele.

Dr Elizabeth Crosse Associates

In conceptualizing the new branding strategy, we aimed for innovation and sophistication, while also embracing a minimalist elegance that would resonate with the modern audience. Every element, from the colour palette to the typography, was meticulously chosen to convey a sense of refinement and timeless appeal. Through a harmonious blend of contemporary design principles and a deep understanding of Dr. Elizabeth Crosses’ core values, we embarked on a journey to redefine her brand image.

The resulting brand identity not only embodies the essence of her decades-long experience but also reflects her commitment to staying at the forefront of her industry. With the new logo, we then went on to design the stationery, email signatures and PowerPoint templates.

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Understanding the true importance of branding can be a game-changer. It’s like the handshake your company offers to the world—a chance to make that unforgettable first impression.

Branding is much more complex than choosing a logo and a catchy tagline; it’s about crafting standout strategies and creating memorable experiences for your audience.